Baskin-Robbins has been making Canadians smile “inside and out” for almost forty years.
The company is the world’s largest chain of ice cream specialty shops, creator of innovations such as hand-packed quarts of ice cream, a unique flavour ribbon technique, the use of ingredients such as apple pie and cheesecake, and the introduction of mousse-textured ice creams. Famous the world over for its unrivalled collection of ice cream flavours, the company is also well known and loved for its signature ice cream cakes and a growing line of beverages.
A leader in the ice cream industry for over 65 years, Baskin-Robbins celebrates its 40th birthday in Canada this year. In honour of the occasion the company is introducing a new brand-wide store design that includes lounge-style seating, pink spoon door handles, and textured walls in the style of its classic waffle cones.
“We’ve received consistently positive feedback on the new design from the landlord and developer community,” said Greg Evans, Executive Vice President of The Behar Group, who handle site selection for Baskin-Robbins Canada.
Along with the new design, the company is preparing for expansions across the country, with an initial focus on Toronto, Ottawa, Calgary, Edmonton, and Vancouver.
“We are actively seeking new Baskin-Robbins franchisees throughout Canada,” said Bob Tipple, director and general manager for Baskin-Robbins Canada, in a company release.
The company is currently on the lookout for sites, favouring neighbourhood shopping centres or busy streetfront locations, preferably with a grocery anchor or other daily traffic generator.
The ideal store size for Baskin-Robbins is between 900 and 1,200 square feet, with a minimum 18-foot frontage. A patio is preferred.
The company is also open to non-food-court mall locations, typically in busy traffic corridors, with ideal unit sizes of between 400 and 500 square feet.
For more information, contact Greg Evans at (416) 636-8898, extension 230 (firstname.lastname@example.org) or Barbara Kless at (416) 636-8898, extension 240 (email@example.com).